Exciting changes at NP Innovation Iceland...

Gunnar Helgason, Magnus Thor Asgeirsson and Sölvi Snæfeld.

We're pleased to announce Magnus Thor Asgeirsson has been appointed as the new Managing Director of NP Innovation Iceland, effective July 8th, 2025. Magnus brings extensive aquaculture expertise from his career at MSD Animal Health and Vaki, and will lead our strategic growth in the Icelandic market.

"I am excited to join NP Innovation and contribute to advancing sustainable aquaculture," says Magnus. "I look forward to leveraging my experience to provide exceptional value to our clients."

In conjunction with this, Sölvi Snæfeld, founder of Aqua.is (now part of NP Innovation), transitions into a dedicated Business Development role within the group, focusing on new opportunities and strategic partnerships. We also warmly welcome Gunnar Helgason as our new Sales Manager in Iceland. Gunnar's valuable mix of commercial and technical background will be instrumental in strengthening client relationships and driving sales.

Michael Bäärnhielm, CEO of NP Innovation, adds: "These appointments are a significant step forward. By bringing Magnus on board, empowering Sölvi, and adding Gunnar’s unique expertise, we are not only strengthening our capabilities and market presence in Iceland but also enhancing our overall global operational excellence. This will allow us to better serve our clients and drive innovation across our entire organization."